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Industry

Financial Services and Fintech in Japan

The Financial Services Agency regulates by guidance and supervision as much as by statute, and it is currently rewriting the rules for crypto, stablecoins, payments, and asset management.

Policy environment

How Financial services and fintech policy is made in Japan.

Financial regulation in Japan runs through the Financial Services Agency, which sets policy through the Financial System Council, supervises through guidelines and inspections, and legislates through annual amendments to the Financial Instruments and Exchange Act and the Payment Services Act. Licensing is the gate; supervisory expectations decide how a business actually operates.

The current agenda is unusually active: crypto assets are moving from the Payment Services Act to the FIEA, yen stablecoins have launched under the 2023 framework, the asset-management reforms under the “Japan as a leading asset management center” policy are reshaping distribution, and foreign-investment screening under FEFTA now touches financial deals. Each is being written in a council with a public consultation.

Key institutions

Who decides.

01

Financial Services Agency (金融庁)

Policy, licensing, supervision, and the annual FIEA and Payment Services Act amendments.

02

Financial System Council (金融審議会) working groups

Where crypto, stablecoin, payments, and asset-management reforms are designed.

03

Bank of Japan and Ministry of Finance

Payment infrastructure, FEFTA prior notification, and the macro framework.

04

Self-regulatory organizations (JVCEA, JSDA, JPSA)

The rulebooks that implement FSA policy and the first place industry positions are formed.

05

LDP Digital Society Promotion and Web3 project teams

The political sponsors of crypto, DAO, and Web3 reform.

Regulatory and political risks

What can go wrong.

  • Reclassification of a product or token that changes the license and capital requirements overnight.

  • Supervisory guidance that raises expectations on AML, custody, or conduct without a statutory change.

  • FEFTA prior notification requirements on investments in designated sectors.

  • Self-regulatory rules set by incumbents before a new entrant has a seat at the table.

Where to engage

Engagement needs.

  1. 01

    Track the Financial System Council working groups and respond to consultations on the specific provisions that affect you.

  2. 02

    Engage the FSA supervisory bureau early, with a clear compliance narrative, rather than at licensing.

  3. 03

    Join and work through the relevant self-regulatory organization, whose rules are where the detail is decided.

  4. 04

    Build relationships with the LDP project teams that sponsor fintech and Web3 reform.

Current analysis

Our published work on Financial services and fintech.

Complimentary 30-minute briefing

Request a briefing on Japan’s financial-services policy environment.

Tell us your license category and products. A principal will brief you on the council agenda and supervisory expectations that apply.

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Your inquiry will be reviewed personally by Mickey or Kelly Langley. We normally respond within one business day.