Questions, answered clearly.

Public affairs is the practice of helping organizations engage with and influence the policy, political, and regulatory environment in which they operate. It includes government relations, stakeholder engagement, advocacy, policy analysis, and strategic communications. In Japan, public affairs is critical because business outcomes are shaped by government policy, regulatory action, and stakeholder relationships to a degree uncommon in many other markets.

Government relations is one component of public affairs. It focuses on engagement with policymakers, regulators, and government officials. Public affairs is the broader function that includes government relations, stakeholder engagement, communications, policy analysis, and advocacy strategy.

Gemini Group provides public affairs strategy development, government relations and advocacy, stakeholder mapping and engagement, strategic communications, political risk and crisis management, and policy monitoring and analysis. All services are delivered bilingually and tailored to your business objectives.

Three things. First, we act as an extension of your team rather than operating at a distance. Second, we operate our own Japan-focused political and public policy intelligence platform, which monitors developments across the Diet, ministries, public consultations, and other government sources, with analysts determining what matters. Third, we combine native-level bilingual capability with a technology-enabled model that lets us operate at the speed your business demands.

We work wherever Japan’s regulatory environment shapes business outcomes. Our methodology adapts to your industry, your issues, and the policy pressures you face. Our intelligence and stakeholder networks extend across the areas where policy activity is highest and where our clients most often need support.

We work with foreign-headquartered organizations operating in or entering Japan, and with Japanese organizations building public affairs capability in markets abroad. This includes mid-market companies needing a dedicated Japan PA/GR partner, multinational corporations seeking an extension of their global government affairs team in Japan, and industry associations active in the Japanese market.

Gemini Group operates a Japan-focused political and public policy intelligence platform that monitors developments across the Diet, ministries, public consultations, and other government sources. Our analysts review what it surfaces against your issues. You receive weekly intelligence reports, immediate issue alerts when something requires attention, and strategic analysis with recommendations for action.

Request a complimentary Japan issues briefing, or tell us what you are working on through the contact page. We will assess your current position in Japan’s regulatory environment, brief you on what is moving in your space, and outline how Gemini Group supports your objectives. No commitment required.