Japan is one of the world’s largest market for cosmetics and personal care, with an estimated value of up to US$32.05 billion in 2024 and expected to reach US$36.93 billion in 2029. The high consumer expenditure on cosmetics, particularly skincare products, contributes to the market's sustained growth. This guide provides an in-depth overview of the importation process for cosmetics into Japan.

Regulatory Oversight of Beauty Products in Japan

The Ministry of Health, Labor, and Welfare (MHLW) oversees the regulation of beauty products under the Pharmaceutical and Medical Devices Law. The Pharmaceuticals and Medical Devices Agency (PMDA) performs inspections, both on-site and document-based, to review import applications from overseas.

Classification and Regulation of Beauty Products

Beauty products in Japan are categorized mainly into Cosmetics and Quasi-drugs, based on their effects, ingredients, and methods of application. This distinction is crucial for understanding the regulatory requirements applicable to your products.

• Cosmetics: The Pharmaceuticals Affairs Act defines cosmetics as products with mild effects on the human body, designed for application through various methods to clean, beautify, alter appearance, or maintain good skin or hair condition. Categories include perfumes, makeup, skincare, hair care products, special-purpose cosmetics, and cosmetic soaps.

• Quasi-drugs: These are products with more potent effects on the body, intended for specific health or cosmetic purposes, such as deodorants, depilatories, and hair growth treatments. Medicated cosmetics, like whitening and anti-aging products, also fall under this category.

Step-by-Step Import Process

Importing beauty products into Japan requires compliance with the Pharmaceutical Affairs Law. The process involves several key steps, from selecting an Importer of Record (IOR) to ensuring product compliance and registration.

1. Choosing an Importer of Record (IOR): If you do not have a legal entity in Japan, select a reputable IOR experienced in importing cosmetics into Japan and familiar with local regulations.

2. Manufacturing Plant Information: Provide comprehensive information about the manufacturing process, packaging, labeling, and storage of your products.

3. Product Compliance Check: Ensure your products meet Japanese regulatory standards, including permitted ingredients and safety assessments. Consult the MHLW website for detailed regulations.

4. Product Listing and Registration: Each product and manufacturer must be registered separately, providing detailed information about ingredients, labeling, and usage instructions.

5. Documentation Submission: Submit necessary documents, including an INCI ingredient list and a product lab testing report, to demonstrate compliance with safety standards.

6. Labeling and Listing: Comply with Japanese labeling regulations, ensuring labels in Japanese language include a full ingredient list, manufacturing details, and specific precautions. Making improper or untruthful claims are not permitted by law.

7. Import Application and Notification: Your IOR will handle the submission of necessary notifications and applications, including the Manufacture and Sales of Cosmetics Notification and Cosmetics Import Notification, ensuring all products comply with regulations and are ready for customs clearance upon arrival in Japan.

Conclusion

Navigating the Japanese import laws and processes can be daunting due to complex regulations and language barriers. Gemini Group offers comprehensive End-to-End Japan Market Entry solutions, providing expert guidance and support to simplify the import process and ensure your success in the Japanese beauty product market.

For any inquiries regarding market entry, registration, licensing, government relations, or public affairs needs in the Japanese market, contact Gemini Group to explore how we can assist in your business endeavors.